Fast-food giant Burger King has announced that it is giving up on convincing Chicken Royale fans to switch to the Whopper. Despite spending millions of pounds to promote the Whopper, the company acknowledges that Chicken Royale has always been one of their most popular burgers.

The campaign is set in the 1960s, when the main character on the screen sees a Whopper advertisement outside and enters Burger King. Even though there are Whopper ads inside as well, the character decides to order Chicken Royale. The surprised expression on the employee's face is noteworthy.

Burger King's campaign strategy aims to satisfy loyal Chicken Royale customers by considering their preferences. Despite being known for the Whopper, Burger King has already succeeded in creating a loyal customer base with Chicken Royale's unique flavor and addictive taste.