Instagram is once again following the lead of TikTok with a new feature. Instagram has launched a new ‘Add Yours’ sticker for Stories, which enables users to prompt others to respond to their Stories content, in order to create more engaging reply threads to Stories posts.

This feature of Instagram is very similar to TikTok's Duet feature, which sees most users being added to a Duet chain and creating long, interactive streams of content based on the original theme.