LinkedIn Launches New Formats for Live Events
LinkedIn Launches New Formats for Live Events
With the pandemic still forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted on its platform, with the creation of Live Events in the app increasing by 150%, year-over-year. Therefore, LinkedIn is adding some new elements to its live events tools, which will provide more capacity for connection and interaction within the LinkedIn environment. First off all, LinkedIn is launching an initial test of its own, Clubhouse-like audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat.
LinkedIn also notes that this new format has solid capacity to highlight the most relevant audio sessions to each member:
“We have the professional context to recommend the most relevant events that can help you learn, network and be successful, and we’re investing more in surfacing these events to you. Whether an event by a creator or page you follow, or a topic you’re passionate about, we will surface the events that will help you reach your career goals.”
The developments on LinkedIn could serve a valuable purpose, particularly as more businesses move to hybrid working processes, with more people spending more time in different locations, as opposed to being tied to a physical office space. LinkedIn also says that; “We’ll expand the ability to host Audio Events to more creators in the coming months, and we’ll start rolling out our Video Events format later this spring.”