Brands have used the Christmas concept on their social media accounts to create remarkable marketing campaigns. 

Coca-Cola has launched a new campaign celebrating the true magic of being community and togetherness. Based on a simple message of festivity and engagement, “Real Magic at Christmas” features the concept of a short film supported by a series of digital activations. The Coca-Cola holiday trailer adds a different dimension to the campaign. While some brands such as Godiva offered free products, gift cards and holidays, some companies drew attention with their special product and package designs for the New Year.  

Christmas is a holiday that is expected and celebrated with enthusiasm throughout the year.

Most brands share this exciting countdown with their followers using the advent calendar concept on their social media accounts, and at the same time, they promote their products or campaigns that will increase their interaction.

Another strategy that attracts attention has been used by Starbucks for years. Thanks to this campaign, which encourages followers to produce their own content, companies get extra promotion through various social media accounts.