French retailer Carrefour introduced a new shop-in-shop concept, Carrefour Occasion, which promotes 'sustainable consumerism' by allowing customers to resell used items in March 2021. The retailer was partnered with Cash Converters, a company that buys and sells second-hand products, to execute the concept. Now Carrefour has launched a digital platform for its buy-back concept Carrefour Occasion. 

Carrefour created a new website, occasion.carrefour.fr, to make Carrefour Occasion more digital, complementing the existing physical shops operated by Cash Converters, a brand recognised for its expertise in the second-hand market. The website will allow individuals to sell small household appliances, games consoles, mobile phones, computer equipment and also luxury products such as jewellery, leather goods, watches with a one-year guarantee.

Jean-Baptiste Prévoteau, director of merchant services at Carrefour, said, “We are beginning the digital rollout of Carrefour Occasion and strengthening our partnership with Cash Converters by launching a platform for buying back second-hand products for private individuals.The occasion.carrefour.fr website will enable all French residents to sell their items online, which will then be sold in our network of Carrefour Occasion corners. Similarly, this platform will help to strengthen consumers' purchasing power by offering them the possibility of buying their product at the right price."

Carrefour is convinced of the growth potential of the circular economy market, and the addition of the digital platform will give a second life to a large family of products on a single platform.