One of Turkey's beloved restaurant chains, Domino’s, has launched the "Emergency Pizza" campaign to support its customers and promote online orders. Collaborating with AOR Work in Progress for this campaign, Domino's continues to delight its consumers following the innovations made in its loyalty program.

With this campaign, those who place a digital order worth 7.99 USD or more will automatically earn a free medium-sized pizza with two toppings to be used the next day. The campaign promotion has already begun across various channels, including TV, print media, outdoor advertising, social media, and digital platforms.

Domino’s had recently revamped its loyalty program, offering tiered payment options and faster point accumulation opportunities. With this new campaign, the aim is to encourage customers to register for the loyalty program and benefit from its advantages.

The "Emergency Pizza" campaign is designed to support consumers during challenging times, such as culinary mishaps or unexpected guests. At the same time, it serves as an incentive for more active use of the revamped loyalty program.

This offer is valid until February 24, 2024. Through this campaign, Domino’s intends both to add value to its customers and to enhance awareness of online ordering and the loyalty program.