Doritos, a Frito-Lay company, is giving its customers the chance to win Super Bowl LVII tickets. To win one of the tickets, users must enter a social media contest and show off their triangular-inspired hairstyles with the hashtag #NameThatTriangle.

They will be able to win one of two Super Bowl LVII tickets, a helmet signed by Von Miller, or a triangle hair kit by posting images of their haircuts with the specific hashtag throughout the campaign, which will run until January 15. Five winners will be published each week on Doritos' Instagram page.

Von Miller, the Buffalo Bills' back defender and two-time Super Bowl champion, has just began wearing a triangle haircut, which inspired the competition's hairstyle movement. Doritos has skillfully blended this circumstance into its own product and achieved something that will be widely discussed.