In recent years, the beauty industry has been making headlines with aesthetic treatments such as Botox and fillers. These treatments, which cost hundreds or even thousands of dollars, lead people to aim for a younger, more beautiful, and more attractive appearance. However, such procedures also come with health risks.

Dove has launched a new campaign to raise awareness about this issue. They prepared a billboard located in a shopping center in Toronto using tens of thousands of medical syringes. With the slogan "Love Yourself, Be Real," Dove draws attention to the intense interest in botox and fillers, calling on women to make peace with their natural beauty.
 

The focus of the campaign is on the obsession with Botox and fillers that is created on social media. People feel inadequate before getting these treatments, believing that they will look better with them. However, Dove emphasizes that this obsession prevents them from seeing their natural beauty.

This Dove campaign encourages women to discover their beauty and to love themselves. The success of the campaign could help women appreciate their natural beauty and stay away from Botox and fillers.