AR (Augmented Reality) technology continues to be used in different sectors and receive successful feedback. AR technology provides users with a 3D view that they can control with facial movements or touch. A quality AR experience makes it possible to turn a passive social media user into an active shopper.

Snapchat's rollout of updated shopping features is another proof that social networks see a bright future in e-commerce. Earliest tests of a new "catalog-powered" shopping lens with retailer Ulta Beauty and makeup brand MAC Cosmetics showed positive results for AR lenses that brands can directly link to their product catalogs. Ulta Beauty generated $6 million in sales and more than 30 million product try-ons during a two-week period, while MAC Cosmetics' shopping lens was tried on 1.3 million times. According to results Snap shared with Marketing Dive, it experienced a 17-time lift in purchases among women, an increase of nine times in purchase intent and 2.4 times in brand awareness.

Furthermore, retailers are looking to virtual and AR experiences to enable customers to inspect and purchase big-ticket items like furniture remotely. Pinterest has recently launched the AR feature that enables users to see what furniture looks like in their homes before they buy. This feature, which is presented to the user with the name of “Try On for Home Decor” is already available for retailers such as Crate & Barrel, CB2, Walmart, West Elm and Wayfair.