The famous sports-wear retails brand JD Sports, found a creative way to present their popular brands to the consumers. The Big Ben, a famous symbol of London, has been dressed up clothes with CGI technology. 

In the video posted by JD Sports, the iconic 310-meter-tall clock tower announces the arrival of winter with its vivid yellow 1996 Retro Nuptse jacket from The North Face. In the video posted on social media, people wearing their The North Face jackets intensify the reality of the video, making some viewers believe it's real.