After McDonald's Chicken Big Mac came out in Canada, KFC Canada made fun of McDonald's on social media and in public.

Following the launch of McDonald's new product, the Chicken Big Mac, KFC Canada taunted its rival on Twitter. In a post titled "We fixed it," KFC Canada rearranged the visual of McDonald's Chicken Big Mac with its own chicken. McDonald's response to the interaction was not delayed, and it replied, "There's no need to fix something that is already perfect."

In response to McDonald's, KFC Canada held a taste test to see which chain restaurant has the best chicken.KFC Canada's actions were not limited to social media alone. In Toronto, KFC Canada ran the updated Chicken Big Mac advertisement on trucks with advertisements in front of McDonald's locations.

To amplify the impact of the taunt, KFC Canada encouraged influencers to upgrade their Chicken Big Macs with KFC chicken and share their sandwiches with the hashtag #BetterWithKFC.