Artificial intelligence-supported insurance startup Lemonade aims to assist its customers with a fun campaign addressing insurance problems. In the Gus-signed campaign, various films portray humorous stories of customers facing difficulties with insurance.

In the first film, a customer, accompanied by her booted cat, desperately tries to reach customer service in a basement flooded with water, only to see her hopes sink. The second film depicts a customer with a faulty car struggling to reach the claims department, encountering an unexpected concrete quagmire on the way. The third film showcases a chaotic scene with pages of complex documents generated using artificial intelligence flying in the air.

With its entertaining campaign, Lemonade seeks to make the insurance experience more enjoyable and hassle-free.