TikTok has more than 1 billion users in 155 countries, and its updates are a matter of curiosity for many. We have compiled the new features announced by this social media application for you.

One of the most striking developments among the innovations made by TikTok is the ability to watch TV series on TikTok. In addition to this development, it is also noteworthy that TikTok entered the game world and cooperated with social media management applications.

Here are the New Features and Developments;

TikTok Started to Provide Series Watching Service with Subscription

TikTok, which agreed with the content producer platform Pearpop, offered its users a comedy series that can be watched with a subscription system. In the content of the series, Jericho Mencke, one of the executives of Pearpop, talks about different themes.

This comedy series can be watched live for $4.99. The name of the series, which is planned to have 8 episodes in total, is Finding Jericho. The first episode of the series aired on June 1, and the second episode was broadcast on June 8. All users were able to watch the first two episodes for free on @jercho1 and @pearpop accounts.

TikTok Include Games On Its Platform

According to a report by Reuters, TikTok performs game tests with a test group of users under the age of 35. This team, created by ByteDance, the owner of TikTok, in Vietnam, tests games with simple mechanisms that can be played in a short time, and it is thought that such games will be included on the platform.

It is said that TikTok, which thinks that advertising revenues can increase in this way, will use some of its revenues for ByteDance, and the rest will be reserved for game developers.

From another point of view, the gaming world is not a first for TikTok, there have been similar entrepreneurial experiences before. Last year, HTML5 games developed by Zynga included games such as Disco Loco 3D and Garden of Good on the platform.

TikTok wants to continue its development by spreading to wider areas of Southeast Asia in the third quarter of 2022.

Hootsuite, Sprinklr, and SporuSocial Collaborated with TikTok

TikTok announced that it has cooperated with many social media management applications. If we look at these applications, big brands such as Sprout Social, Hootsuite, and Sprinklr draw attention first. In addition to these applications, Emplifi, Hudson, Khoros, Brandwatch, and Later brands are among the companies that cooperate.

Thanks to these agreements, marketers will be able to manage their TikTok accounts through third-party applications. This development, which includes many benefits such as content sharing, content planning, and controlling the performance of content, seems to make the work of TikTok marketers easier.