Maybelline New York executed a creative campaign for its Lash Sensational Sky High Mascara. In this new campaign, the brand utilized CGI technology to imaginatively redesign public transportation vehicles in London with a touch of glamour. This unique application adorned metro and bus exteriors with gigantic lashes, instantly capturing everyone's attention.

The massive mascara displays at metro stations feature a fascinating visual effect, as the giant lashes fold at a 90-degree angle to reach the lashes on the vehicles, highlighting the mascara's bendable feature.

This innovative campaign has gained significant traction on social media. A LinkedIn user commented, "Truly impressive CGI work, although I'm a bit sad I won't see an actual train applying mascara!" The campaign's creative and novel approach effectively draws attention to the mascara, leaving a lasting impact on viewers.