The new feature, which will be launched in the coming days by media company Meta, will prevent marketers from targeting the 13–17 age group based on gender in their ad impressions. Previously, the company avoided targeting youth ads with data from social media platforms such as Facebook and Instagram page likes.

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Following the launch of this application, known as the "age-appropriate advertising experience," marketers will be allowed to continue targeting based on age and location data, but they will be unable to include the gender metric in their targeting.

"We are conscious that young people are not as equipped as adults regarding the methods of using online data for advertising, especially when it comes to pointing out things they can buy," the company stated in a statement. "That is why we are further limiting advertisers' choices for reaching young people, as well as the information we use to serve advertising," made said.

In fact, in March, the company will launch an innovation that will allow young individuals to control the advertising material and brands that are shown to them. It is hoped that with this innovation, young people will be able to manage the commercials that are shown to them.

Not content with that, Meta will launch a new privacy page with extra resources to help young people defend themselves from the variety of content they encounter online, as well as promote awareness about privacy in the digital world.