Pascun has announced a Christmas promotion called "PacVerse," a metaverse game that celebrates virtual identities. Pascun, which launched a virtual shopping center in Roblox earlier this year, aims to minimize the gap between physical and digital channels with its holiday campaign. According to sector research, this periodically targeted goal is aimed at Generation Z, who demographically define the metaverse universe as "a place where people can fully be themselves."

In the advertisement, one of the groups of friends who came together for the holiday gives a virtual reality headset as a gift. This headset acts as a portal for PacVerse.

The commercial, published on Pascun's digital and social media platforms, will also be supported by special content that will be broadcast on Instagram, TikTok, Snapchat, Discord, and YouTube accounts.

Pacsun plans to develop its PacWorld interactive destination on Roblox into a virtual holiday gift shop with products from its latest season collection, coinciding with the launch of PacVerse. DressX, the digital fashion store, allows users to virtually try on garments in this virtual store. Pascun also debuted PacWorld in March with another virtual experience, "Pascun the Game."