Upon the rising demand for adding the deep-fried turkey to the Christmas menu and re-naming it to KFT (Kentucky Fried Turkey), KFC firmly rejected the demands with a campaign signed by the company Mother.

In the advertisement film in which the feedback coming from social media takes over the kitchen, the brand, alongside its response regarding the implementation of turkey, also raises the question of whether or not the customer is always right. This campaign that sees, hears and ultimately rejects the customer highlights their professionalism on fried chicken and on the notion that there is no need for a change. The Strategic and Innovation Director Kate Wall adds “Usually customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love. Always.”