X has announced a development in its recent blog post that is of great interest to brands advertising on the platform. According to this, advertisers can now ensure that their ads appear only alongside specific content creators. This way, brands will ensure that their ads are not shown alongside controversial or aggressive content.

Additionally, X recently announced that brands will also have the opportunity to advertise only on individual content creators' profiles. In this way, the platform aims to completely eliminate the possibility of such ads being shown alongside aggressive or controversial posts. According to the referenced data, the number of content creators sharing content on X has exceeded 80,000.

Behind this new development may lie the fact that many major brands have stopped advertising on X, leading to a significant drop in the company's ad revenue. As known by everyone, major advertisers such as IBM, Apple, Disney, and NBC either completely withdrew from the platform or reduced their advertising spending due to their ads being displayed alongside hate speech content. It is believed that the company aims to regain lost brands and increase its revenue again with the advertising model that targets only specific content creators.