Today, Tiktok has become a platform where influencer marketing efforts are concentrated and brands are often favored, and it is obvious that its importance is increasing day by day. Tiktok seems determined to increase the number of content producers with the new feature.

In a blog post, they announced that a new feature will delight content producers on TikTok. This feature, called Tiktok Pulse, will allow content producers to earn additional revenue.

The goal of TikTok Pulse is to attract more advertisers. This allows brands to keep their finger on the pulse of entertainment and culture on this platform. In this way, they can reach their target audience by placing their ads in the videos of the relevant content producers.

Content creators can already monetize their popular content. TikTok, thanks to this feature, will also share its advertising revenue with content producers.

Advertisers on the platform can use TikTok Pulse to place their ads alongside top content on the “TikTok’s For You” tab. Ads can only be served to content that is in the top 4% of content.

If a creator's video is one of the top videos, a portion of the ad revenue goes to the creator. Only accounts with 100,000 thousand followers will be able to benefit from this feature. The feature will offer 12 different categories, including beauty, cooking, fashion and games so brands can reach the right audience.

The company said of the feature, "We are focused on building monetization solutions and existing marketplaces so creators feel valued and rewarded on TikTok.From the beginning, we have been committed to working with our community to build new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.”

Tiktok Pulse will be available for all users first in America and then all over the world.