To celebrate the launch of the new Galaxy S22 series, Samsung has teamed up with the famous and important name in the British fashion world, Charless Jeffrey. The collaboration includes six funny movies introducing the Galaxy S22 series.

The aim of the collaboration is to present the night mode features of the new product in a natural context, without neglecting the creative integrity and to introduce the consumer to the features of the device in a funny and entertaining way in the commercials.

Samsung UK Head of Brand, Mobile, Wearable and Hearing said of the campaign, "We are delighted to be working with these two exceptional creative forces to celebrate the launch of the new Samsung Galaxy S22 series. Our new devices enable night photography and video like never before, and Charli XCX and Charles Jeffrey have helped us create some of our most compelling and groundbreaking content ever. We are excited to explore the world of fashion and pop culture with our devices, and this campaign will find a perfect home within our innovative technology partnership with London Fashion Week."

Charles Jeffrey, founder and creative director of LOVERBOY, said of the campaign, "My collections are inspired by my passion for alternative subcultures, abstract art and music. This collaboration with Samsung and Charli XCX to launch the Galaxy S22 series is an inspiration for nightlife culture and friends. It celebrates the dreamlike experiences and memories of nights spent."