Snapchat's AR Lenses Continue to Increase Value in Promotions

03.01.2023
Snapchat's AR Lenses Continue to Increase Value in Promotions

Snapchat, which has already had remarkable success in creating a shopping experience with augmented virtual reality (AR), is now set to take the next step in this regard. The increased interactions with AR glasses will undoubtedly result in the adoption of AR technology to daily life during the next few years.

 

Snapchat notes that Walmart's catalog creator shopping app has over 35 million users and that 161 million product trials have taken place.

 

Snapchat claims that 72% of its 250 million daily active users use AR technology in their daily lives. AR is said to become a part of our life as the number of users and usage regions increase, and that increased AR-supported purchasing would offer up a lot of opportunity for brands.

 

Skeidar, an outdoor furniture business, is also using Snapchat's AR buying capabilities. Skeidar has created catalog-generating retail lenses that allow Snapchat users to check out various sorts of outdoor furniture. In addition to the firms mentioned, eyewear and fashion retailers are increasingly using AR tools to reach out to a wider audience.