Decathlon's new campaign, which aims to spread the word by taking its sustainability efforts around the world to the next level, has garnered attention. First and foremost, the Decathlon store signs in the Belgian cities of Evere, Ghent, and Namur will be changed for a month, and the "Nolhtaced" sign will be hung. At the same time, a new logo will be added to the relevant stores' social media accounts and websites. Decathlon, whose primary motivation is to promote the concept of sustainability, launched this campaign under the slogan "reverse shopping." One of the campaign's goals is to allow users to sell their old or unused products to Decathlon and to ensure that the products collected are repaired and renewed under warranty and ready for resale.

Coupons earned for sale to be used on new or used equipment will be valid for two years. Products that cannot be resold will be left in the store for free to be used in the manufacture of many other products. There has been no statement on whether the campaign, which is still limited to Belgium, will be expanded to other countries.

The campaign gives low-income consumers hope.

One of the positive aspects of this campaign is that it provides second-hand products as an alternative solution to consumers who are putting off purchasing new sports equipment and sportswear due to economic problems and rising prices.