With the arrival of Halloween, brands began to create Halloween themes, campaigns, and trends in all areas of the digital world.

With an ad that uses spooky dinner tables and costumes to keep the Halloween spirit alive, the Heinz brand invites vampires to go vegetarian. The Heinz brand, which created a vampire character named Toby for this campaign, shares its content on TikTok and Instagram.

McDonald's, which has made a name for itself through its advertising campaigns, stands out with the Halloween themes it has developed in various countries. In Finland, McDonald's, which posts spooky but cute "Happy Meal" boxes for Halloween on Instagram, draws attention with the phrase "Trick or Cheese" rather than "trick or treat."

The Halloween makeup trend emerged on Instagram while the popular Twilight series song "Supermassive Black Hole" was playing in the background. Users who participate in this trend use Instagram's "Reels" feature to display creative and spooky make-up.