A new brand is being added every day to the Metaverse universe, which is considered the future of the Internet. Metaverse, which enables brands to reach millions of people in the virtual world, is also considered a very important and developing sector for marketing and advertising.

Let's take a look at the brands investing in the Metaverse;

Nars Cosmetics is one of the brands that take steps to attract the attention of its consumers.

In the virtual world called "Nonstop Nars Virtual World," people can create their own avatars. After customizing their avatars, they are directed to a special makeup room where they can try out Nars products. When they visit the retail stores in real life by trying the available products, they earn the virtual currency called 'Ncoim'. The earned virtual coins are stored in the customer's virtual wallet. Then the consumer can redeem them for gifts and purchases. The virtual world, which meets consumers in Hainan, China, and consists of three rooms, was designed specifically for Duty Free.

Unilever's Degree brand has found in its research that the Metaverse can be a positive experience for people with disabilities. Based on this, the brand is working with Decentraland to host the first marathon in the Metaverse and create a virtual world where everyone can feel safe and comfortable. The vice president of the brand is relevant, she says that the brand represents the movement, and therefore it is a very logical decision to bring Marathon to life in the Metaverse world. The brand, which advocates for everyone to be able to participate in the Metaverse universe the way they want, also advocates adding an audible explanation for the visually impaired and accommodating different body types and sizes.