Project Place, launched on April 1, 2017, on the social networking website Reddit, was conducted between April 1 and April 5 of this year.

On Reddit, which is called the home page of the Internet, each user has the opportunity to paint an area of one pixel every 5 minutes during the action. In other words, the user places a pixel of the chosen color on the specified area on the screen. The works of different users with colored pixels can represent an important person, the flag of a country, the character of a game, etc. Thus, a blank canvas is filled with different and beautiful works of millions of users.

As explained by Reddit:

“Once people navigate to r/place, they’ll see a communal 1000x1000 tile canvas where (logged in) redditors can place a tile or pixel of their color choice (once every 5 minutes by tapping or clicking anywhere on the canvas). People who are logged out of Reddit can view the canvas unfolding in real-time, but can’t place a tile.”

Since each user can only place a single tiny tile every five minutes, it is impossible to build alone. The five-minute waiting period throttles an individual's ability to master the canvas. Instead, users are forced to work together and form coordinated communities to create collective pixel art. The final result is a giant, pixelated collage of images and words.