Nurses are eyeing patients' meals; thieves' are never satisfied, even if they steal bags of money; mascots are chasing people. What could possibly capture people's minds to this extent?

McDonald's France, which has made changes to the preparation of its most popular burgers on the menu, showcases in an advertising film signed by TBWA\Paris what people can do to have warmer, juicier, and more delicious burgers.

Directed by Tom Kuntz, the film portrays people losing themselves and exhibiting unexpected behaviors for McDonald's flavors.