One of the fastest-growing social media platforms in the world, TikTok, is making significant changes to its reward program for content creators. With this change, the platform aims to encourage filter and effect creators even more.

Recognizing the importance of creative filters and effects that enrich the experiences of its users, TikTok has initiated a reward program for these content creators. Announced in May, this program had a budget of 6 million dollars and was launched as a pilot in specific countries like Brazil, Australia, Canada, Finland, Indonesia, and Malaysia. Initially, the criteria for the program were quite strict; only the creators whose filters were used in at least 500,000 videos could win rewards.

However, with the recent changes, these conditions have become more flexible. Now, creators whose at least three effects are used in just 1,000 videos can also be included in this reward program. This move is particularly seen as a step to encourage small-scale filter creators to be more active on the platform.

With this strategic change, TikTok aims to further expand its creative ecosystem on the platform and enrich the user experience.