Toyota aired its new television commercial specially prepared for the Olympic and Paralympic Games in collaboration with The & Partnership. Titled "Let's Go Beyond," this 60-second commercial presents a message to the audience, emphasizing that small steps can lead to significant changes.

The commercial, which Philippe Tempelman directed through BWGTBLD, opens with scenes of a baby taking its first steps and a voiceover that declares, "Every little step forward is a big step." These scenes continue with footage of a man running with prosthetic legs, followed by cuts to different individuals' stories of "going beyond."

The soundtrack of the commercial features a remix of Fatboy Slim's song "Praise You". In this remix, orchestral elements are particularly noticeable, especially in scenes featuring a female conductor.

This poignant advertising campaign was first aired in the United Kingdom. It is planned to meet audiences in other parts of Europe by the end of the year.

Billy Monger, who managed to rebuild his sports career despite losing his legs in a motor racing accident, supports this campaign as a brand ambassador for Toyota.

The creators of the commercial also include Tayfun Sarıer and Guus ter Beek. Andre Moreira, the creative partner of The & Partnership, emphasizes that this project is not just an advertising campaign but signifies much more.