Twitter aims to increase its revenue with a new subscription model

04.05.2023
Twitter aims to increase its revenue with a new subscription model

Social media giant Twitter is working on a new subscription model to create an alternative source of revenue. The company aims to offer additional features that will particularly appeal to more active users. These features include a user interface that allows for greater control over tweets and an option to hide ads.

 

In addition, Twitter will introduce a "Group Subscriptions" feature that will allow users to create their own private content. This will enable communities with a particular focus to have a more personalized experience by creating their own subscription groups.

 

Twitter announced that 84% of its advertising revenue in 2020 will come from the United States, with most of its advertisers being large companies. This new subscription model aims to target smaller businesses and individual users to diversify its revenue streams.

 

There is currently no clear information on when Twitter's new subscription model will be launched. However, this move is considered an important step for Twitter to increase competition in the social media world and meet its users' expectations with a new revenue model.