Adopting streetwear, Vans took the enormous shoes he designed for the launch of his new collection for a walk on the streets of New York and drew a lot of attention. The brand, which has signed an incredible campaign for its new collection MTE (Made for The Elements), appears to be talked about for a long time in the industry and will be etched in the minds of those who see the shoes on the streets.

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Within the scope of the campaign, Vans created huge 3-meter shoes and dressed the Sk8-Hi MTE-3 model, one of the collection's pieces, on an automobile. When looking at the cars going at the same time from a distance, it almost seems like a pair of shoes walking. Inviting passers-by to the vehicle and the subsequent conversations resulted in the appearance of vivid visuals. At the same time, Vans provided a pair of shoes to individuals who wished to try out the collection's products.

The campaign's signature is GUT, a creative agency based in Los Angeles. The shoes, which are made with cold weather in mind, are the campaign's most important component.