Vaseline's new social responsibility campaign focuses on communities of color that struggle to access preventive measures for skin cancer. Non-white communities face opportunity inequalities when it comes to overall skin health and protection from skin cancer. With a history dating back 150 years, the skincare brand Vaseline is aiming to draw attention to this inequality with the idea of "Restored Street Art."

In addition to the concept of repairing street art, Vaseline is also donating $250,000 to local health clinics in communities where murals are being restored.

Shaw, one of the lead artists of the project, emphasizes the importance of change for disadvantaged groups: "I've always wanted to create art where people of color can find their humanity in images. So being part of this project is a great honor; it's a venture that will have a positive impact on people's mental, emotional, and physical well-being."