As it is known, TikTok emerged as a platform that hosts fun and short videos with a video duration of 60 seconds. Then, last July, TikTok increased the video duration from 60 seconds to 3 minutes. In the latest statement, TikTok decided to increase Tik Tok video durations up to a maximum of 10 minutes.

Tik Tok is becoming one of the most powerful platforms in social media with each passing day. This platform, whose users are predominantly Generation Z, contains entertaining content from many different areas, from recipes to fashion and beauty to entertainment content and educational content.

TikTok's recent decision has led to tougher competition with YouTube, but this seems to be a very beneficial situation for content producers as they have more time and flexibility.

A TikTok representative said, "We are always thinking of new ways to add value to our community and enrich the experience we provide on TikTok. Last year, we gave our community more time to create content on TikTok by offering longer videos. Today, we are excited to introduce the ability to upload videos up to 10 minutes long, which will hopefully open up more creative opportunities for our creators around the world."

The intention behind this decision is to enrich users' TikTok experience and support creative content.TikTok will roll out this feature globally, which will please content producers and allow them to produce longer content.