The prominent social media platform X, formerly known as Twitter, is taking significant steps to offer its users online shopping opportunities. The company, working to allow users to shop directly via the platform, announced that it would test this new development in partnership with the famous figure, Paris Hilton.

This innovation allows content creators to send purchase links directly to their followers and also lets brands send advertisements to users via direct messages. X's strategic move seems poised to usher in a new era in the competition among social media platforms.

According to the latest news from Variety magazine, Paris Hilton's partnership with the X platform also includes creating four original videos featuring live shopping features.

There has been no official information yet on when X's online shopping feature will be activated. However, it is noted that tech mogul Elon Musk has started making strides in this direction.