YouTube is developing a new ad-supported streaming service that will enable users to view free TV episodes, movies, and channels. Google collaborated with firms such as Vizio and Roku to implement this concept.

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Although they sell TVs with similar streaming services, Vizio and Roku, two of the companies Google interviewed, earn more money from advertising and subscription commissions than from hardware sales. In addition to A&E's History Channel, FYI, and Lifetime, the company collaborates with Lionsgate. Furthermore, Google is requesting a 45% share of its advertising revenues.