Instagram is in the spotlight with 8 new features that will change user habits. The platform has begun testing many innovations, from visual comments to an ad-free subscription system, with the aim of increasing interaction and ease of use. The innovations are currently being tested with a limited number of users.

One of the most notable features being developed is the ability to add visual comments to posts. Additionally, the “friend map” feature, which shows the real-time locations of followed users, aims to strengthen social connections. A new font called “Roselia” has been introduced for use in Stories and Reels. The performance of Reels videos can now be analyzed in more detail using the “view rate after the first 3 seconds” metric. The option to dislike comments and an automatic scrolling feature for Reels videos have also been added to the platform.

Instagram is also testing two significant advertising innovations to strengthen its revenue model: ad-free paid subscriptions and 6-second ads that cannot be skipped. All these features may be rolled out to all accounts in the future based on user feedback.