Turkish Airlines is transforming old seat fabrics into bags and stationery products and delivering them to children in the earthquake zone. This project not only gives materials a second life but also makes a valuable contribution to the children's educational journey. A simple transformation idea brings together both sustainability and social responsibility.

This approach demonstrates once again that brands are remembered not only for their commercial identity but also for embracing their social roles. THY's project brings its journey in the sky down to earth, to the hearts that need it most. That enables the brand to establish a powerful communication language: sharing, supporting, and giving hope.

Sustainability alone is not enough; what gives it meaning are stories that touch the community. THY's step is an example of how brands can turn sensitivity into tangible power while creating value. This story gives the brand not only prestige but also a deep place in people's hearts.