Imagine a package with no brand name on it, just “brownie,” “cookie,” or “cake” written on it. That is exactly what Lurpak does. Unlike conventional butter packaging, it puts the logo in the background and highlights the recipes inspired by the product. So, as soon as the consumer looks at the product, they remember the delicious smell of the kitchen.

This bold approach clearly demonstrates the brand's confidence. “You know me,” says Lurpak, managing to remain visible even with a smaller logo. And this move also reminds us that butter is not just for spreading on bread, but can be used in a wide range of applications, from desserts to pastries.

So what's the result? A product packaging doesn't just carry a name - it also whets the appetite. Lurpak proves this to us all once again with a creative and eye-catching touch.