The David Madrid team has created an interesting and humorous campaign to promote Burger King's plant-based menu. Their "Confusing Times" advertisement in 2021 provided a satirical perspective on pandemic concerns, while the sequel "Even More Confusing Times," released last year, focused on everyday worries like baby names and the reliability of tap water.

Now, they have released a new advertisement called "A Little More Confusing," with a focus on children. So, what are the things that confuse children these days? Here are some examples:

·       Why do teachers ask questions if they don't already know the answers?

·       If a building is only two stories high, why does it look so tall?

·       Why don't grandparents have another baby?

·       Why do adults attend children's parties?

·       If a cookie jar is empty, is it still called a cookie jar?

Pancho Casis, the Global Creative President and Partner of the agency, said, "Sustaining excitement and introducing something new for three consecutive years is challenging, but the beauty of this platform is its ability to naturally adapt to the times we live in and constantly reinvent itself. Now, with Burger King's expanding menu, we can see the world through the innocent and naive perspective of a child."

The advertisement will first be released in Latin America and then distributed globally through print and radio channels.