Cadbury offers fans the chance to take a sweet journey using modern technology. The My Cadbury Era vehicle makes it possible for chocolate lovers to be part of the classic 200-year-old Cadbury posters.

Created by Bernadette, VCCP London's digital experience agency, the My Cadbury Era campaign harnesses the power of generative artificial intelligence to delve into 200 years of history. To make the campaign even more colorful, the brand is offering users who place themselves on the posters a prize draw for a chance to win £200.

To create the poster, users need to upload a selfie before choosing from seven iconic Cadbury ads from different eras, including 'My Showtime Era' and 'My Employee of the Month Era.' The tool then automatically places users with their chosen poster.