Pepsi's iconic campaign, “Open a Pepsi when you thirst for flavor,” returns, this time with the inspiring energy of David Beckham. Beckham, who is remembered for his Pepsi collaborations for many years, emphasizes the importance of following your passions in the new campaign.

The campaign argues that following what you love, no matter how big or small, makes life more meaningful and enjoyable. Moments such as playing football with friends, going to a spontaneous concert, or taking a road trip just for the sake of it, convey the message of living life to the fullest. Beckham's words at the end summarize the campaign: “If you love, it's never wasted.”

Cathy Graham Kidd, Global Brand Marketing Director at PepsiCo, says the campaign celebrates “a focus on passions that feel alive,” and Beckham shares his excitement at giving new meaning to his 20+ year Pepsi journey.