Heineken has taken a step that will change football-watching habits: Heineken Social Screen. Making the UEFA Champions League more social and immersive for fans, this event brought football fans together at Hyde Park Corner. 

Transforming traditional viewing habits, the Heineken Social Screen synchronizes multiple mobile devices to create a massive and expandable screen wall. In this way, the experience of watching a match on your phone screen alone becomes a shared social spectacle. 

The system is quite simple: Attendees connect to the network via Wi-Fi by scanning a large QR code in the event area, log in to the platform by turning off their mobile data, and join the match broadcast by positioning their screens horizontally. This technology automatically scales according to the number of connected devices, providing a seamless football experience for fans.