Meta platform Instagram has launched a new feature that allows creators to test new Reels videos by sharing them privately with their followers.

The trial feature for Reels allows creators to try out new ideas and see what performs best without worrying about backlash from their followers. A Reels video using this feature is shown to people who do not follow the account that posted it. If the creator rates the video's performance positively, they can share it with their own followers.

“We have heard from creators that they do not always feel comfortable and are reluctant to experiment with different types of content because they want to make sure they do not alienate the follower base they have built,” said Ashley Alexander, Instagram VP and Head of Product Management.