Instagram has released a new feature that will change the game for brands and content creators: Competitor Insights. You can now directly track rival accounts and monitor their performance from a single dashboard. This feature appears to be particularly valuable for teams developing content strategies.

When you add rival brands or content creators to the relevant field, you can see in detail what they have been doing within specific time frames. How many pieces of content they shared, how many views their Reels got, how many new followers they gained, which videos attracted more attention - all of these can be analyzed at a glance.

But it doesn't stop there. You can also observe whether they ran ads, track follower trends, and detect unusual activity. In short, it is now possible to determine whether they're using bots. Instagram seems to have elevated competition to a more transparent level.