Instagram has reached a new milestone in the social media world by reaching 3 billion active users. Behind this success lies the “Recommended Reels and Posts” feature, which now appears in the main feed, and users' habit of sharing content they like with their friends. In short, content is now being shared with wider audiences not only by creators but also by the community.

According to Mosseri's statement, users will soon be able to see recommended content based on topics they select. That will make the Instagram experience more personal and targeted. A new phase is beginning where not only the algorithm but also user preferences will shape the content feed.

This development carries a critical message for content creators: Niche down. Content creators who focus on a specific area and offer a unique and clear identity will stand out, while accounts that are vague or scattered may see their engagement decline. The key to reaching a wide audience on Instagram in the future lies in deepening and owning your niche.