Instagram has made a significant change to its story feed, introducing a new feature that allows users to see ads from four different brands in a row. This update aims to increase ad reach and lower cost per thousand impressions (CPM).

In a post on LinkedIn, social media expert Ahmet Balat said that this feature will provide more visibility and engagement for advertisers. He also commented on how this change will affect the user experience.

Instagram's move is seen as part of the platform's effort to strengthen its advertising strategies and attract users' attention. The new feature aims to provide a more dynamic experience on the platform for both advertisers and users.