KFC turns the scent of its popular chicken series into perfume. Available in the UK, this fragrance consists of notes of smoky wood and charcoal, evoking the aroma of a secret blend of 11 herbs and spices. This new perfume, introduced at the launch, is offered for sale together with KFC's new menu item, Ultimate BBQ Burger.

Aiming to capture the hearts of fried chicken enthusiasts, KFC covers its entire menu in its entirety. In addition to the burger in the new burger menu, the perfume also includes the scents of onion rings, sweet, tangy and smoky barbecue sauce. This new initiative of KFC is not its first perfume experiment. In addition to taking inspiration from roasting fried chicken over a fire during the holidays, the company's Spanish arm had launched a men's perfume called Eau D'uardo in the country where ordinary objects are playfully rendered in Spanish. "Eduardo" specifically meant fried chicken, and KFC bucked the trend by creating a bottle shaped like a chicken thigh filled with a scent reminiscent of its supposedly secret herbs and spices.

Priced at £11 (US$13.73), the KFC UK perfume is available for pre-order through the KFC Shop, with all proceeds going to the KFC Foundation, which aims to help young people realize their potential. However, the Ultimate BBQ Burger will be available in KFC stores until June 9, providing a limited experience for customers to experience the taste that inspired the scent.