The latest ad campaign of the world-famous brand KitKat turned out to be a complete disappointment, despite all the potential of artificial intelligence technology. The employees of the Wunderman Thompson Australia agency were tasked with creating conceptual ads using artificial intelligence. However, the company showed that the slogans produced by the AI algorithm were not very successful.

KitKat's AI-supported advertising campaign was launched with great hope, but the result was a disappointment. The ads were created using an AI algorithm that offered alternative versions of the famous brand's slogan, "Have a break, have a KitKat."

However, unfortunately, the resulting slogans fell well short of expectations. In fact, some slogans became quite strange and meaningless. KitKat's AI advertising campaign did not go beyond damaging the company's image.

This situation shows how much more artificial intelligence technology still needs to progress in the advertising industry. KitKat's failed advertising campaign demonstrates the limits of artificial intelligence technology and the areas that still need to be developed.