Every year, Father's Day is seen by global brands as an important opportunity to express their love for fathers in a humorous and unusual way and to engrave the brand in the minds of consumers.

Coca-Cola's poster showing large and small packages side by side and sticking the label of the larger one on the smaller one, McDonald's work where the top surface of the hamburger bun resembles the baldness of a father with balding hair, or Patek Philippe's advertisement with the message “You can never own a Patek Philippe; you can only take care of it for the next generation,” are just a few of the Father's Day advertisements that are not forgotten by consumers.

Outside the traditional marketing framework, these campaigns with ambitious slogans and images offer brands the opportunity to expand their consumer base and create a more loyal audience.