McDonald’s Austria has published a new integrated brand campaign showcasing the power of McDonald’s when it comes to connecting and uplifting its consumers and how it turns everyday moments golden.

Directed by Micky Suelzer, the film follows the journey of a McDonald’s order, where all but one of the group shares their menu choices with a friend heading to the restaurant chain. We witness the one remaining friend go to great lengths to catch up and make his food choice clear – including chasing him down via taxi, climbing over fences, and even begging a stranger to use her phone – only to discover that his best friend knew what his favorite selection would be all along.

Sonja Dirnböck, Head of Marketing at McDonald’s Austria, said: “The campaign aims to convey that true friends know each other’s McDonald’s orders, even without having to ask. The strategy aligns with our brand proposition, which aims to show that the brand has the power to turn everyday moments golden.”