It is intriguing to see a supermarket chain transform itself from being just a “supermarket” into a multifaceted lifestyle brand: Migros' latest development points precisely to this. Its new brand, Petimo, is not merely a category expansion offering pet products; it represents the latest chapter in Migros' strategy to enhance the shopping experience through thematic experiences.

Petimo offers a wide range of products, from pet food and carriers to toys and smart devices. However, the real difference lies in its innovative approaches, such as Barf feeding and Pet Patisserie, which shape user behavior through a narrative. Additionally, the platform's name was determined through a survey involving Migros' 75,000 employees - a testament to its participatory brand philosophy.

Beyond this initiative, Migros is transforming the traditional supermarket experience with redefined shopping formats like the personal care brand Mion and the 24/7 vending machine concept. Its sub-brands -Petimo, Mion, Otomat- focus on individual lifestyles, yet all operate under the Migros umbrella, leveraging the advantages of reliability and accessibility. This approach transforms it into a multi-brand retail ecosystem, not just a multi-channel one.